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Index
Title Page
Copyright Page
Contents at a Glance
Contents
Foreword and Acknowledgments
About the Authors
Introduction: The New World of Enterprise Analytics
Part I: Overview of Analytics and Their Value
1. What Do We Talk About When We Talk About Analytics?
2. The Return on Investments in Analytics
Part II: Application of Analytics
3. Leveraging Proprietary Data for Analytical Advantage
4. Analytics on Web Data: The Original Big Data
5. The Analytics of Online Engagement
6. The Path to “Next Best Offers” for Retail Customers
Part III: Technologies for Analytics
7. Applying Analytics at Production Scale
8. Predictive Analytics in the Cloud
9. Analytical Technology and the Business User
10. Linking Decisions and Analytics for Organizational Performance
Part IV: The Human Side of Analytics
11. Organizing Analysts
12. Engaging Analytical Talent
13. Governance for Analytics
14. Building a Global Analytical Capability
Part V: Case Studies in the Use of Analytics
15. Partners HealthCare System
16. Analytics in the HR Function at Sears Holdings Corporation
17. Commercial Analytics Culture and Relationships at Merck
18. Descriptive Analytics for the Supply Chain at Bernard Chaus, Inc.
Index
FT Press
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