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Index
Title Page Copyright Dedication Contents Preface Chapter One - Selling—A Way of Life
Selling Is a Prerequisite for Life The Commission Beware of False Data Selling—Critical to Survival Chapter One Questions
Chapter Two - Salespeople Make the World Go Round
Salespeople Drive Entire Economies Sales or College? All Professions Rely on Sales Chapter Two Questions
Chapter Three - Professional or Amateur?
The Professional The Amateur The Great Shortage Chapter Three Questions
Chapter Four - The Greats
Commitment Greener Pastures The Power of Prediction The Only Reason You Won’t Like Selling (As a Career or in Life) To Qualify As Great! Chapter Four Questions
Chapter Five - The Most Important Sale
Selling Yourself Conviction Is the Make-or-Break Point Overcoming the Ninety-Day Phenomenon Get Sold or Be Sold Put Your Money Where Your Mouth Is Ice to an Eskimo? The Vital Point Chapter Five Questions
Chapter Six - The Price Myth
It’s Almost Never Price The Price Experiment It’s Love, Not Price Move Up, Don’t Move Down Salespeople, Not Customers, Stop Sales $4 Coffee and $2 Water Chapter Six Questions
Chapter Seven - Your Buyer’s Money
There Is No Shortage of Money Your Buyer and His Money Second Money Is Easier than First Money The More They Spend, the Better They Feel Chapter Seven Questions
Chapter Eight - You Are in the People Business
The People Business, Not the “X” Business The Most Interesting Person in the World Communication = Sales People Are Senior to Products (Critical for Executives) Chapter Eight Questions
Chapter Nine - The Magic of Agreement
Always Agree with the Customer It Only Takes One The Agreement Challenge How to Soften Any Buyer The Magic Words Chapter Nine Questions
Chapter Ten - Establishing Trust
Show, Don’t Tell Prospects Don’t Make Sales—Salespeople Do Credibility = Increased Sales People Believe What They See, Not What They Hear How to Handle the Buyer’s Distrust Tips on Using Written and Visual Information to Close Help ’Em Believe You Chapter Ten Questions
Chapter Eleven - Give, Give, Give
The Magic of Give, Give, Give Love the One You’re With Are You a Holiday Inn or a Ritz-Carlton? Service Is Senior to Selling Chapter Eleven Questions
Chapter Twelve - Hard Sell
The Hard Sell The Formula for Hard Sell Closing Is Like a Recipe Standing Is for Losing, Sitting Is for Closing Chapter Twelve Questions
Chapter Thirteen - Massive Action
Take Massive Action The Four Kinds of Action Massive Action = New Problems Production Yields Happiness The 10X Rule Act Like a Madman Chapter Thirteen Questions
Chapter Fourteen - The Power Base
Work Your Power Base How to Build Your Power Base Impose on Them or Help Them? Capitalize on the Easy Sale Creating Power! Chapter Fourteen Questions
Chapter Fifteen - Time
How Much Time Do You Have? Use Every Moment to Sell How Much Time Are You Wasting? The Lunch Opportunity. Lunch Out = Sales Up! Chapter Fifteen Questions
Chapter Sixteen - Attitude
A Great Attitude Is Worth More than a Great Product Treat ’Em Like Millionaires A Product of Your Environment Tips for Having a Great Attitude Chapter Sixteen Questions
Chapter Seventeen - The Biggest Sale of My Life
Summary Chapter Seventeen Question
Chapter Eighteen - The Perfect Sales Process
Step One: Greet Step Two: Determine Wants and Needs Step Three: Select Product and Present/Build Value Step Four: Make Proposal Step Five: Close the Deal or Exit
Chapter Nineteen - Success in Selling
Ask Yourself These Questions Be Honest with Yourself: Never Justify Failure
Chapter Twenty - Sales-Training Tips
My Training Regimen for You
Chapter Twenty-One - Create a Social Media Presence
$250,000 Sale Success Schedule The Professional Salesperson’s Daily Commitments The Ten Commandments of Sales
Chapter Twenty-Two - Quick Tips to Conquer the Biggest Challenges in Selling
Rejection Negative Surroundings Discipline The Economy Competition Product Knowledge Follow-up Organization Call Reluctance Fill the Pipeline Closing the Deal Calls Not Returned Fear People’s Emotions Negative Connotations of Sales Not Having the Right Response Overwhelmed by Customer Objections Feeling Like an Idiot Meeting New People Breaking the Ice Staying Motivated Starting Over with New Clients Losing Business to Others Lack of Consistency Cold-Calling/Prospecting Commission Only/No Security Long Hours Traits of a Great Salesperson
About the Author
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