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Imperial Library
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Index
Title Page
Copyright Page
Contents
Prologue
The Making of Baba Ramdev
The Beginning
First Brush with Yoga
Awakening in the Himalayas
Instant Yoga, Effective Remedies
Ayurveda for the Masses
India’s Celebrity Yoga Guru
‘Bones’ of Contention
Controversies as Catalysts
From Moksha to Market
Patanjali: The New FMCG King
The Success Mantra
Acharya Balkrishna: The Brain Behind Patanjali’s Rise
Challenging the Challenger
Challenges for Patanjali
The Future of Patanjali
Power and Politics
The Political Animal
Saffron His Robe, Saffron His Politics
Modi, His Friend
He Likes Demonetization, or Maybe Not
In Search of New Friends
RSS Remains the Final Frontier
Haryana: Ramdev’s New Breeding Ground
The Educationist and Reformer
Land Controversies
Bend It Like Baba
The Swadeshi Warrior
The Social Media Guru
Yoga: A Cure for All
Baba as Brand Ambassador
Wearing His Opinion on His Sleeve
Acknowledgments
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