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Index
Cover
Other Books by this Author
Title Page
Copyright
Dedication
Table of Contents
Introduction
Are You Ready to Embrace a Booklife?
How to use this Book
Sampling it
Following the Structure
Re-Imagining the Book
What this Book is Not
Further Resources: booklifenow.com and booklife.com
I. Public Booklife
Chapter 1: Building Your Booklife
The Pillars of Your Public Booklife
Creating and Managing Goals
Mapping Your Future: Think Strategically not Tactically
Approaches to Planning
Change Management
Mission Statements
Benefits
“How am i Possibly Going to Keep up With All of This?!”
The Discovery Process
Being Yourself
Exploring Your Strengths and Weaknesses
Improving Your Abilities
Choosing Your Platforms
Facebook
Myspace
Twitter
Youtube
Other Platforms
Public Platform Example: The Blog
Creating A Blog
Temperament: Should You Release Your Inner Evil Monkey?
The Tension Between Ego and Information
Modeling and Content Development
Effective Approaches
Ineffective Approaches
Enhancements
Managing Your Involvement
Levels of Involvement
Follow Through = Personal Integrity
A Personal Space the Size of a Postage Stamp?
Chapter 2: Communicating Your Booklife
Networking
How Do You Network?
Rules for Communication
Overcoming Fear of Contact
Managing Contacts
Dealing with Editors and Publicists
A Covenant of Mutual Respect
When Things go Wrong
Making Assumptions, and what You can do About it
Understanding Creative PR
Universal Elements
The Lifecycle of a Book
Rules of Engagement
PR Opportunities
Blurbs
Conferences and Conventions
Readings
Guest Blogging
Interviews
Reviews
Writing Your Backstory
PR Tools
Artifacts
Information Retrieval
Objects
Samples
Leveraging Your Ideas
Lost in the Crowd?
Successful Example: “the Situation”
Creating a PR Plan
Your High-Level Plan
Your Detailed Plan
Five Minimum Elements for Success
Chapter 3: Maintaining Your Booklife
Transparency
Branding
Personal
Public
Managing Perception
The Importance of Persistence
Paying it Forward/Community
Against Trends
Positive Survival Strategies
Multi-Purposing the Public for the Private
Using Personification
Booklife Gut-Check: Toward Peace of Mind
The Search for Balance
Your Health
Positive Choices
Avoiding the Negative
Multitasking and Fragmentation
White Noise and Dark
Managing Open Channels
Tolerance for Channels
II. Private Booklife
Chapter 1: Living Your Booklife
The Pillars of Your Private Booklife
Reasons to Write
Attitude and Creativity
Finding Inspiration
Acknowledging the Passion
Strategies
Being Receptive
The Subjectivity of Taste
Mastery as Uncertainty
The Tactics of Prose
Room to Think
Recognizing the Nature of Distraction
The Other You
Relinquishing all Fetishes
Writing and Revision
Testing Your Work
Poking the Structure with a Stick
Interrogating Your Characters
Resources
Work Schedule
For Part-Time Writers
For Full-Time Writers (Bowing to Reality)
Habit Versus Process
Do You Know the Difference?
A Novel Example
Permission to Fail
Chapter 2: Protecting Your Booklife
Addiction
Rejection
From other Writers
From Editors
From Reviewers
Envy
The Many Faces of Envy
Difficult Solutions
Despair
Revitalizing Creativity
Success
Support from Your Partner
The Long View
Appendices
A Note on the Appendices
Appendix A: Additional Information on Relevant Roles
Agents
Booksellers By James Crossley
Editors by Jill Roberts
Marketing Versus Publicity by Colleen Lindsay
Publicists by Colleen Lindsay
Appendix B: Content-Related
Marketing/PR Campaign Summary (Example)
Podcasts
PR Plan (First Draft Example)
Press Releases (Example)
Book Reviews
Appendix C: Additional Notes on New Media by Matt Staggs
Nodes and Influencers
Reputation Management: Telling Your Story Before Someone Else Does
Sipping from the Fire Hose: Online Search Tools
Appendix D: Nurturing Creativity
Chasing Experience by Nathan Ballingrud
Luck’s Child by Marly Youmans
Workshops by Cat Rambo
Sacrifice: Without Hope, without Despair by Matthew Cheney
Appendix E: How to Write a Novel in Two Months
Support
Writing-Related
Conclusions
Appendix F: Evil Monkey’s Guide to Creative Writing
Acknowledgments
About the Author
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