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Imperial Library
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Index
Title Page
Copyright Notice
Dedication
Acknowledgments
Preface: Your Story Is My Passion
Introduction: Richard Branson, Dopamine, and the Kalahari Bushmen
I. Storytellers Who Ignite Our Inner Fire
1. What Makes Your Heart Sing?
2. From T-Shirt Salesman to Mega Producer
3. Conquering Stage Fright to Sell Out Yankee Stadium
4. A Rock Star Rediscovers His Gift in the Backstory of His Youth
5. Change Your Story, Change Your Life
6. The Power in Your Personal Legend
7. A Coffee King Pours His Heart into His Business
8. We’re Not Retailers with a Mission, We’re Missionaries Who Retail
9. If You Can’t Tell It, You Can’t Sell It
II. Storytellers Who Educate
10. How a Spellbinding Storyteller Received TED’s Longest Standing Ovation
11. Turning Sewage into Drinking Water
12. What You Don’t Understand Can (and Does) Hurt You
13. The $98 Pants That Launched an Empire
14. Japan Unleashes Its Best Storytellers to Win Olympic Gold
15. A Funny Look at the Most Popular TED Talk of All Time
16. Dirt, Cigars, and Sweaty Socks Put a Marketer on the Map
17. A Burger with a Side of Story
III: Storytellers Who Simplify
18. If Something Can’t Be Explained on the Back of an Envelope, It’s Rubbish
19. The Evangelizer in Chief
20. A Film Mogul’s Granddaughter Cooks Up Her Own Recipe for Success
21. The Storytelling Astronaut Wows a TED Audience
22. “Dude’s Selling a Battery” and Still Inspires
23. An Entrepreneur Makes Shark Tank History
IV: Storytellers Who Motivate
24. Find Your Fight
25. The Hospital Steve Jobs Would Have Built
26. A Hotel Mogul Turns 12,000 Employees into Customer Service Heroes
27. A Revolutionary Idea That Took Off on the Back of a Napkin
28. When Amy Lost Her Legs, She Found Her Voice
29. From Hooters to the C-Suite—A Former Waitress Shares Her Recipe for Success
30. Trading Wall Street Riches for the Promise of a Pencil
31. The Ice Bucket Challenge Melts the Hearts of Millions
32. His Finest Hour—180 Words That Saved the World
V: Storytellers Who Launch Movements
33. Great Storytellers Are Made, Not Born
34. Millions of Women “Lean In” After One Woman Dares to Speak Out
35. The 60-Second Story That Turned the Wine World on Its Side
36. From My Heart Rather Than from a Sheet of Paper
37. Story, Story, Story
Conclusion: The Storyteller’s Universe
The Storyteller’s Universe image courtesy of Carolyn Kilmer
The Storyteller’s Toolkit
The Storyteller’s Secrets at a Glance
The Storyteller’s Checklist
Notes
Index
About the Author
Also by Carmine Gallo
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Copyright
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