Think First · My No-Nonsense Approach to Creating Successful Products, Memorable User Experiences + Very Happy Customers by Natoli, Joe -- Read -- Imperial Library of Trantor

Index

Copyright Title Dedication Special Thanks About the Author Contents Introduction: What’s Your Problem? Chapter 1: There’s No Success Without Strategy

Fail to Plan = Plan to Fail Strategy Starts with Research There’s More Than One Way Start with Stakeholders Next, Move to Users Walking the Walk Strategy, Simplicity and Success

Chapter 2: Identifying Business Goals

UX Means Business Conducting Stakeholder Interviews Asking the Right Questions Addressing the Competition Evaluating Answers (When to Keep Asking Questions)

Chapter 3: Identifying User Needs

Identifying Business-to-Business (B2B) User Needs Asking the Right Questions Identifying Business-to-Consumer (B2C) User Needs Asking the Right Questions Questions Specific to Redesign Projects

Chapter 4: Three Critical Questions You Must Ask

One: What’s Worth Doing? Two: What Are We Creating? Three: What Value Does it Deliver? The High Cost of Misunderstanding

Chapter 5: Turning Strategy Into Scope

Avoiding the Neverending Project Scope Tradeoffs Avoiding Perpetual Beta Know What You’re Building (and What You’re Not) Scope Creep: Just Say No

Chapter 6: Strategic Tradeoffs & Product Evolution

Tradeoff Case Study: IKEA Product Evolution: the Long WOW Anatomy of a Long WOW Experience Motivation and Mastery Repeated, Recognized Reward What “Fun” Really Means Planning a Long WOW Experience

Chapter 7: Requirements: There’s a Better Way

What People Say They Need What People Actually Need What People Don’t Know They Need Creating Useful Requirements with Use Scenarios What About Use Cases and User Stories? Looking Beyond Tasks and Activities Making Use Scenarios Contextual with Personas Persona Creation Happens Immediately The Empathy Mapping Template The Situation Mapping Template When You Finish: Questions to Ask

Chapter 8: Putting It All Together

Think First Takeaways Now It’s Your Turn

Resources: Without Whom… Articles Books Websites