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Imperial Library
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Index
Cover
Title Page
Copyright Page
Endorsements
Contents
Introduction
1. A strong personal brand wears in over time, never out.
2. Keeping your personal brand intact is like treading water: once your effort stops, things go down from there.
3. Self-evaluation is much like self-surgery. There are better, more precise options available.
4. Don’t get wrapped up in the difficulties of your career; focus on how you can effectively relate to and overcome them.
5. Personal mission, vision, and values drive everything you do and all that you are.
6. We are not just known for the job we do, but for the experiences we create and the influence that we have.
7. Success will never be success if the unquenchable quest for more becomes more important than gratefulness for what you have.
8. A façade, no matter how well worn, doesn’t assist you on any front.
9. When integrity becomes average, it loses leverage and relationships hemorrhage.
10. Physically, are you working more “optimized” or “anesthetized”?
11. A person committed to perspiration is more effective than a person moved by motivation.
12. The way you share about your work should not be mechanical, but conversational, relational, and perhaps a touch more emotional.
13. Your work ethic isn’t just about what you accomplish, it’s about what it does to you . . . who you become.
14. If you want to get the most out of every conversation, think relationship before agenda.
15. Effective communication mandates knowing specifically who will do what by when.
16. Regardless of professional position, everyone is in sales—the consistent process of convincing people that things should be one way or the other.
17. We are not known for the intentions we have, we are known for the differences we make.
18. Never underestimate the damage that occurs by breaking commitments that appear insignificant.
19. True success is a pace—not a race.
20. Sometimes a trip to the cemetery can bring life to our brand.
21. Our performance will always be measured in percentages.
22. Sleep is essential to energy. Energy is essential to your work and brand. Bedtime shouldn’t be dread time.
23. True listening will occur in the details of our attention.
24. True professionals see problems as provisions and obstacles as opportunities.
25. Every thought can be reengineered from destructive to constructive in about thirty seconds.
26. Past successes are a good thing . . . until they’re not.
27. Using too many words when we write is a direct hit on our brand. That’s the long and short of it.
28. In your not-so-spare time, will you do what you want to do? Or regret that you didn’t do what you wanted?
29. Currently, you’re building two brands in life: one offline and (just as important) one online.
30. The value of our time is often found in the quality of people we spend it with and the way in which we use that time.
31. How we connect with the words we speak determines how others connect with our words.
32. Never compromise when you apologize. Anything less than a full apology is manipulation.
33. Going to make a referral? Here’s a five-point inspection before making the connection.
34. InCONsistency will always rob your brand.
35. If we need to quickly change our attitude on something, it’s best we use our brain for a change.
36. Presentation preparation is much like parachute preparation: a little work will ensure the outcome doesn’t fall flat.
37. Why would others want to help, guide, direct, or teach you if you put out a know-it-all vibe?
38. No severity of inhale can take back a single word spoken.
39. There are four different personality styles with thirty-two configurations. Are you saying things the wrong way to the right person?
40. “Everyone wins” is not a reality we will always be able to create, but it’s a commitment that will win everyone over.
41. Truth is never concerned with what lies ahead.
42. The quickest way to get a good name in your company is to remember the names from the company you’re in.
43. Your professional life is nothing more than “up until now and from now on.” Up until now it’s been one way, and from now on it can be something entirely different.
44. If you are not learning at a pace quicker than things are changing, your brand will lack relevance.
45. You generally don’t have to walk a mile in someone’s shoes to get the feel of what others are experiencing. Usually a few steps will do just fine.
46. Successful professionals don’t allow one area of their life to spike while the others become a train wreck.
47. Sending an email to someone in the midst of a work conflict usually turns the “e” in email to an e-mbarrassing, e-mpty, e-ruptive, e-nraged, e-rratic, e-nflamed, e-vil, e-xasperating, e-stranged, e-gotistical or e-xplosive mail.
48. We create goals as part of our plans to succeed in life. But what about creating a plan for our goals so they succeed?
49. How you feel may be an indicator of where you are in life. How you address and govern your feelings determines who you become.
50. Leadership isn’t something you do, it’s someone you are.
51. Fear is a great motivator for success, but a vision to serve others is the best motivator.
52. A word on digital etiquette—or how our smartphones make us look like idiots.
53. At least once a week, do something so amazing you’ll be able to tell a story about it.
54. Efficiency is being organized so you can spend time on what’s important, not on what’s lost.
55. Your personal brand in business is like building a house of cards: great care goes into its construction, yet with one false move, you’ll need to start over.
56. What failure means and what it means to you. Facilitate Achievement In Life
57. Defining your own brand of business etiquette is a best practice. Stop wasting time contemplating what is right, what is wrong, and who you are.
58. It matters a great deal when we get distracted by things that don’t really matter.
59. What if you didn’t judge people for who they currently are, but helped them in the process of who they are becoming?
60. Asking better questions is the answer to having better conversations.
61. Being “different” used to be the big thing. Different can still be good but relevant is far better.
62. Social media done well means business.
63. Brilliant actors rehearse for a play. Brilliant business people rehearse for their day.
64. If you want to quickly improve the response to your brand at work, respond to others more quickly.
65. Every day we talk to ourselves a thousand times more than we talk to others. Are those internal conversations adding to our success at work, slowing it down, or stopping it?
66. Success is a rhythm. Scheduled meetings that fail to happen for no good reason kill that rhythm.
67. Mistakes should fuel us forward, not fail us backward.
68. You are uniquely brilliant, with an incredible ability to impact others’ lives with the gift that you are, in all areas of life.
69. When you enter a room, your appearance speaks long before you do.
70. Avoid buzzwords, catchphrases, and lines that are overly used. They make you appear canned like sardines—smelling of something fishy and looking not so lively.
71. Don’t forget to stretch.
72. Taking one day out of 365 to substantially improve the other 364 can make for a brilliant year.
73. To avoid putting unnecessary black marks on your brand, leave a little room for error. In fact, leave as much room as you can get.
74. Consider that your brand at work has a tone—one that is worth listening to, or not.
75. Deciding who you will be and how you will contribute to a meeting in advance is the beginning of a brilliant meeting.
76. Don’t be a conversation hijacker—it’ll never fly.
77. We don’t suddenly find ourselves in trouble. Decision by decision, we choose ourselves into trouble, then suddenly realize it.<<1>>
The final word . . .
A word on the brand of me and some of my business brands.
About the Author
Books by Dean Del Sesto
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