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Index
Title Page
Dedication
Foreword
Introduction
CHAPTER 1 - How 80/20 Works and Why
80/20 101
PARETO SUMMARY
CHAPTER 2 - Rack the Shotgun
PARETO SUMMARY
CHAPTER 3 - You Can Do Better
PARETO SUMMARY
CHAPTER 4 - 80/20 Traffic
The Yin and Yang of Media and Traffic Expertise
PARETO SUMMARY
CHAPTER 5 - How to Use the “Invisible Money” Finder at www.8020Curve.com
Discover the 80/20 Power Curve–www.8020curve.com
The 80/20 of Sports Fanatics
PARETO SUMMARY
CHAPTER 6 - Simplify Your Life with the Power Triangle
Let the Power Triangle Work for You
Where to Get Lists
PARETO SUMMARY
CHAPTER 7 - 80/20 Conversion Now That You’ve Racked the Shotgun, Make ’Em MOVE
The Five Power Disqualifiers
Case Study of a Successful B2B Sales Message
PARETO SUMMARY
CHAPTER 8 - Your USP
Business vs. Personal USP; Current vs. Natural USP
PARETO SUMMARY
CHAPTER 9 - It’s Not Failure. It’s Testing.
Why AdWords?
PARETO SUMMARY
CHAPTER 10 - Scale Up-Massively
Expanding into Other Media: Profiting from the Winner-Take-All Phenomenon
The 21st-Century Path to Stardom
PARETO SUMMARY
CHAPTER 11 - Expand, Diversify, and Conquer Planet Earth
PARETO SUMMARY
CHAPTER 12 - Make More From Every Customer
The Principle of the $2,700 Espresso Machine
PARETO SUMMARY
CHAPTER 13 - Power Guarantees
The Incredible Magnetism of a Power Guarantee
Master Formula for a Power USP
PARETO SUMMARY
CHAPTER 14 - 80/20 = Harnessing Natural Forces
Where the Exponential Power of 80/20 Comes From
PARETO SUMMARY
CHAPTER 15 - Do You Wanna Make $10 Per Hour? Or $100, $1,000, or $10,000?
“Can I Get a Raise? A Thousand Bucks an Hour, Por Favor.”
Take Back Your Life!
PARETO SUMMARY
CHAPTER 16 - Make $1,000 Per Hour Doing What You Love
Use Your Gifts: Focus on Your Talent Zone
Know Thyself
PARETO SUMMARY
CHAPTER 17 - 80/20 Hiring and Outsourcing
Sales Funnel in Reverse
PARETO SUMMARY
CHAPTER 18 - How to Get More $1,000 Hour Work Done with a Personal Assistant
The Power of a Great Personal Assistant
PARETO SUMMARY
CHAPTER 19 - Fire the Bottom 10 Percent!
Yes, You’ve Gotta Fire the Bottom 10 Percent of Employees, Too
PARETO SUMMARY
CHAPTER 20 - 80/20 Controversy
The Amazon.com “Three-Star-Rating” Phenomenon of Hyper-Responsive, Rabid Markets
PARETO SUMMARY
CHAPTER 21 - 80/20 Market Research in a Single Afternoon
How to Get $250,000 of Critical Market Data for Free with Nothing More Than ...
PARETO SUMMARY
CHAPTER 22 - 1,000 Things to Pay Attention to—Only Three or Four Matter Right Now
What to Measure, What to Track, What to Ignore
PARETO SUMMARY
CHAPTER 23 - RFM: The 3-D 80/20 of Profitable Marketing
RFM Is
PARETO SUMMARY
CHAPTER 24 - “My Latte’s Too Foamy!”
Charity Is Turning 80/20 Upside Down. That’s an Inside Job.
Dividing Pies vs. Baking New Ones
PARETO SUMMARY
CHAPTER 25 - Finally Achieving Breakthrough
EPILOGUE
APPENDIX - The Power Curve and 80/20 for Math Geeks
About the Author
Acknowledgments
Index
Teaser chapter
Subscribe to Entrepreneur Magazine
Copyright Page
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