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Index
Cover
Title Page
More Praise for Idea Stormers
Copyright
Dedication
Preface
Introduction: Idea Engines
The Facilitating Leader
The Innovation Imperative
Leveraging Organizational Creativity
About Idea Stormers
Chapter 1: A Map of the Creative Mind: Embracing Seven Creative Thinking Mind-Sets
The Seven Creative Mind-Sets
Training Your Creative Mind
A Meta-Creative Mind-Set
Chapter 2: Beyond Brainstorming: Understanding Individual and Group Ideation Techniques
Brainwalking: In Search of Better Brainstorms
Random versus Focused: Two Main Categories of Ideation Techniques
Four Ways to Classify Focused Ideation Techniques
Chapter 3: Your Ideation Tool Kit: The Seven All-Time Greatest Ideation Techniques
Questioning Assumptions
Opportunity Redefinition
Wishing
Triggered Brainwalking
Semantic Intuition
Picture Prompts
Worst Idea
Chapter 4: Innovation Overview: Strategies and Tools of a Successful Innovation Process
Looking for Disruptive Innovations?
Idea Fishing: The How, Where, and What of Innovation Idea Gathering and Creation
Creating Opportunity Areas Platforms
Iterative Insight Mining
Chapter 5: Real-World Challenges: Applying Ideation Techniques and Innovation Processes
Challenge: Product Positioning
Challenge: Advertising and Promotion
Challenge: New Products and Extending The Brand
Challenge: Naming
Challenge: Culture Change
Challenge: Sales Forecasting
Challenge: Growth Strategizing
Challenge: Group Ideating without A Group
Chapter 6: Idea Meets World: Navigating the Road from Good Idea to Successful Innovation
Turning Ideas Into Concepts: The Billboard Technique
The Importance of Insight
Practical Magic: Three Tricks of The Successful Innovator's Trade
Chapter 7: Thinking Like a Facilitating Leader I: The Who, Where, and How of Planning and Leading Group Ideation Sessions
The Who of Ideation
The Where of Ideation
More Practical Magic: Seven Tips for Successful Ideation Facilitation
Chapter 8: Thinking Like a Facilitating Leader II: New Product Ideation Session Design
Choosing Techniques and Drafting A Schedule for the Session
New Writing Instruments: A Day-and-A-Half Product Ideation Session
Chapter 9: Thinking Like a Facilitating Leader III: Five Strategies for Inventing Ideation and Innovation Processes
Matching Like-to-Like Stimuli
Going to Extremes
Working with the 5 Ws
Combining Techniques
Creating a Success Footprint
Conclusion
Notes
Acknowledgments
About the Author
Index
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