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Index
Cover
Title
Copyright
Contents
Foreword
Acknowledgments
Introduction
Chapter 1: Self Branding
Case Study: Building Success— How One Real Estate Broker Did It
Chapter 2: Media Relations
Case Study: Media Relations as a Business-Building Tactic
Chapter 3: Social Media
Case Study: Food for Thought
Chapter 4: Networking
Case Study: Networking + Authenticity = Business
Chapter 5: Speaking Engagements
Case Study: Enhancing Your Professional Stature
Chapter 6: Cause-Related Marketing
Case Study: Love Fights Hunger
Chapter 7: Selecting a PR Agency
Case Study: Decisions, Decisions
Endnotes
Index
About the Author
Free Sample Chapter from The Art of War for Small Business by Becky Sheetz-Runkle
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