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Imperial Library
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Index
Cover
Also By
Title Page
Copyright
Epigraph
Dedication
Contents
Read Me First
Causation
Chapter 1: The Art of Starting
Articulation
Chapter 2: The Art of Positioning
Chapter 3: The Art of Pitching
Chapter 4: The Art of Writing a Business Plan
Activation
Chapter 5: The Art of Bootstrapping
Chapter 6: The Art of Recruiting
Chapter 7: The Art of Raising Capital
Proliferation
Chapter 8: The Art of Partnering
Chapter 9: The Art of Branding
Chapter 10: The Art of Rainmaking
Obligation
Chapter 11:The Art of Being a Mensch
Afterword
Index
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