Journalism and PR by Lloyd, John,Toogood, Laura -- Read -- Imperial Library of Trantor

Index

RISJ Challenges Title Page Copyright Page Contents Executive Summary Acknowledgements Notes on the Text Introduction 1. Public Relations: A Brief Selective History

PR as social democracy The PR executive as the reporter’s friend The PR executive as stunt man The PR executive as counsellor The rise of the flack The better, the worse In sum

2. Corporate PR

Transparency engenders truth Escaping from journalism The corridors of influence Doing good The royals In sum

3. Political Communications

The heritage Journalism dumbs down, and up Clearing the decks for a new era In sum

Pressure, power, and the new PR Making a success of online journalism The impact of the internet on public relations The emergence of brand journalism and recreational journalism Are search and online reputation taking over? In sum

5. PR Elsewhere

China Russia France In sum

6. Conclusions and Recommendations Appendix: List of Interviewees (Who Agreed to be Named) Notes References Series Page

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