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Imperial Library
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Index
Cover
Title Page
Copyright
Dedication
Contents
CHAPTER 1: In the Beginning: The First Mudder
Mudder Solidarity: Team 8819
CHAPTER 2: What Makes a Tough Mudder: Building Character
Mudder Grit: Deanna Blegg
CHAPTER 3: “I Do Not Whine—Kids Whine”: Owning Your Fears
Mudder Courage: Randy Pierce
CHAPTER 4: Authentic at Scale: Growing a Tribal Culture
Mudder Love: Jeremy Richman
CHAPTER 5: Better Never Stops: Making Innovation Happen
Mudder Innovator: Rob Camm
CHAPTER 6: Founder to CEO: The Challenge of Entrepreneurial Leadership
Mudder Leaders: Seven-Day Warriors
CHAPTER 7: The Business of Belonging: Connecting the Tribe
Mudder Bodies: Gaby Martinez
CHAPTER 8: Tough Lessons: Learning from Failure
Mudder Miracles: Ilene Boyar
CHAPTER 9: The Gathering of the Tribes: Where Next for the Mudder Nation?
Mudder Legend: Jim Campbell
Photographs
Acknowledgments
Index
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