Think Like a Publisher · 33 Essential Tips to Write, Promote, and Sell Your Book by Davila, Randy -- Read -- Imperial Library of Trantor

Index

Title Page Copyright Dedication Contents Introduction

What Is Success? How to Use This Book

TIP 1: A New Look at an Old Business TIP 2: Author Platform: What It Is and Why You Need One TIP 3: Focus, Focus, Focus: Know the Purpose of Your Genre and Stick to It TIP 4: What's in a Name? Only Everything TIP 5: Did I Mention the Importance of Focus? TIP 6: The Time to Start Building Your Platform Is Now TIP 7: Target Your Market TIP 8: Know Your Hook

What Is Your Book About? Why Are You Qualified to Write Your Book? How Does Your Book Benefit the Reader? (Your Hook)

TIP 9: Pitch Your Book TIP 10: Most People Judge a Book by Its Cover TIP 11: Using Social Media to Build Your Platform

Social Media and Nonfiction Authors Social Media and Fiction Authors

TIP 12: The Importance of E-books

Why Books Won't Go the Way of the CD or the DVD

TIP 13: Start Your Book with a Bang

Starting Your Book with a Bang: Nonfiction Starting Your Book with a Bang: Fiction

TIP 14: Clarity Is Key, Except When It Isn't BONUS TIP: Readers Love Anecdotes and Short Stories! TIP 15: The Benefits of an Early Readers Group TIP 16: Learn to Speak Effectively about Your Book TIP 17: The Role of a Book Editor, and Why You Need One TIP 18: Drown Your Darlings TIP 19: Speak Directly to Your Potential Readers TIP 20: Find the Right Editor for You TIP 21: What Makes a Book a “Best Seller”? TIP 22: The Return of the Brick-and-Mortar Bookstore and the Distribution Model

The Bookselling Business Model Distribution

TIP 23: Parlez-Vous Français? TIP 24: Understanding the Role of a Literary Agent TIP 25: The Benefits of a Coauthor (and What Is a Ghost?) TIP 26: Traditional Publishing versus Self-Publishing: The Major Differences Explained

Total control More Risk but Also More Reward

TIP 27: A Financial Litmus Test for Comparing Self-Publishing Companies

What Will It Cost to Produce Your Book? How Much Will You Make on Each Copy Sold? What Is Your Author Discount? Retain Your Rights

TIP 28: Royalty Rates and Advances in Traditional Publishing

Royalties Advances

TIP 29: Marketing Your Book via TV, Radio, and Print/Digital Media

Radio Magazines and Niche Websites National Television Local Papers and TV

TIP 30: The Role of a Contract Publicist or PR Firm TIP 31: Start Selling Your Book before It's Published TIP 32: What's the Best Way to Advertise Your Book? TIP 33: The Author Business Model Final Remarks Acknowledgments About the Author