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Index
Dedication About the Author Foreword Prologue: Why Is Innovation So Important? Part I: What Is a Startup and Is It for Me?
Chapter 1: A Brief History of Silicon Valley Chapter 2: A Startup is an Experiment Chapter 3: Choosing the Startup Career Path and Life Balance Part I—Questions to Ask Yourself
Part II: The Birth of an Idea
Chapter 4: Who is the Customer and What is the Problem? Chapter 5: Commercializing University Research Chapter 6: Intrapreneurship in Large Companies Part II—Questions to Ask Yourself
Part III: From Idea to Product
Chapter 7: Equity Chapter 8: Finding a Cofounder Chapter 9: Cofounder Relationships Chapter 10: Building the Core Team—Business, Engineering and Design Chapter 11: Prototypes and Minimum Viable Product—An Exercise in Self-Constraint Chapter 12: Working with Contractors Part III—Questions to Ask Yourself
Part IV: Social Proof
Chapter 13: Advisors — The Masters and the Apprentices Chapter 14: Your First Funding—Friends, Family and Fools Part IV—Questions to Ask Yourself
Part V: Everything You Need to Know About Accelerators
Chapter 15: The Accelerator/Incubator Explosion—The Good, the Bad and the Ugly Chapter 16: What Top Accelerators Look For Chapter 17: The Application and the Interview Chapter 18: Making the Most of Your Accelerator Experience Part V—Questions to Ask Yourself
Part VI: Design Is the Product and The Technology Core
Chapter 19: Design Disciplines Chapter 20: User Experience 101 Chapter 21: Naming, Branding and Psychographics Chapter 22: Technology as a Core Competency Part VI—Questions to Ask Yourself
Part VII: Managing Time
Chapter 23: Busy Work vs. Important Work Chapter 24: Agile Development Chapter 25: Tools of the Trade Chapter 26: Gathering Customer Feedback as Early as Possible Part VII—Questions to Ask Yourself
Part VIII: Raising Money
Chapter 27: Venture Capital and Angel Investors 101 Chapter 28: Making the First Impression Chapter 29: Crowdfunding Chapter 30: The Art of the Pitch Chapter 31: Conferences and Pitch Competitions Part VIII—Questions to Ask Yourself
Part IX: Growth
Chapter 32: Measure Everything Chapter 33: The First 10,000 Users Chapter 34: Journalism in the Digital Age: A Blogger’s Perspective Chapter 35: The Sales Funnel, Elephant Hunting and Partnerships Chapter 36: Dialing For Dollars Chapter 37: Building a Community Chapter 38: Industry Events and Trade Shows Part IX—Questions to Ask Yourself
Part X: From Project to Company
Chapter 39: Transitioning From Startup to Company Chapter 40: Going International Chapter 41: Failing Forward Part X—Questions to Ask Yourself
Part XI: Paying It Forward
Chapter 42: The Silicon Valley Way Chapter 43: Becoming a Mentor
Epilogue: Some Final Thoughts Acknowledgements
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