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Index
Dedication
About the Author
Foreword
Prologue: Why Is Innovation So Important?
Part I: What Is a Startup and Is It for Me?
Chapter 1: A Brief History of Silicon Valley
Chapter 2: A Startup is an Experiment
Chapter 3: Choosing the Startup Career Path and Life Balance
Part I—Questions to Ask Yourself
Part II: The Birth of an Idea
Chapter 4: Who is the Customer and What is the Problem?
Chapter 5: Commercializing University Research
Chapter 6: Intrapreneurship in Large Companies
Part II—Questions to Ask Yourself
Part III: From Idea to Product
Chapter 7: Equity
Chapter 8: Finding a Cofounder
Chapter 9: Cofounder Relationships
Chapter 10: Building the Core Team—Business, Engineering and Design
Chapter 11: Prototypes and Minimum Viable Product—An Exercise in Self-Constraint
Chapter 12: Working with Contractors
Part III—Questions to Ask Yourself
Part IV: Social Proof
Chapter 13: Advisors — The Masters and the Apprentices
Chapter 14: Your First Funding—Friends, Family and Fools
Part IV—Questions to Ask Yourself
Part V: Everything You Need to Know About Accelerators
Chapter 15: The Accelerator/Incubator Explosion—The Good, the Bad and the Ugly
Chapter 16: What Top Accelerators Look For
Chapter 17: The Application and the Interview
Chapter 18: Making the Most of Your Accelerator Experience
Part V—Questions to Ask Yourself
Part VI: Design Is the Product and The Technology Core
Chapter 19: Design Disciplines
Chapter 20: User Experience 101
Chapter 21: Naming, Branding and Psychographics
Chapter 22: Technology as a Core Competency
Part VI—Questions to Ask Yourself
Part VII: Managing Time
Chapter 23: Busy Work vs. Important Work
Chapter 24: Agile Development
Chapter 25: Tools of the Trade
Chapter 26: Gathering Customer Feedback as Early as Possible
Part VII—Questions to Ask Yourself
Part VIII: Raising Money
Chapter 27: Venture Capital and Angel Investors 101
Chapter 28: Making the First Impression
Chapter 29: Crowdfunding
Chapter 30: The Art of the Pitch
Chapter 31: Conferences and Pitch Competitions
Part VIII—Questions to Ask Yourself
Part IX: Growth
Chapter 32: Measure Everything
Chapter 33: The First 10,000 Users
Chapter 34: Journalism in the Digital Age: A Blogger’s Perspective
Chapter 35: The Sales Funnel, Elephant Hunting and Partnerships
Chapter 36: Dialing For Dollars
Chapter 37: Building a Community
Chapter 38: Industry Events and Trade Shows
Part IX—Questions to Ask Yourself
Part X: From Project to Company
Chapter 39: Transitioning From Startup to Company
Chapter 40: Going International
Chapter 41: Failing Forward
Part X—Questions to Ask Yourself
Part XI: Paying It Forward
Chapter 42: The Silicon Valley Way
Chapter 43: Becoming a Mentor
Epilogue: Some Final Thoughts
Acknowledgements
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