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Index
Cover
Title
Table of Contents
Introduction
1 E-commerce
“Traditional” online selling vs. the quicker, easier ways
Before you begin
2 Preparing to set up
Choosing the right system for your online store
Other ways of selling online
How to choose a domain name
Website hosting for WordPress
SSL
3 Taking payment online
PayPal
Merchant accounts, payment gateways, and payment processors
4 The look of the site
Conveying the right image
Your logo
Creating a title “logo” for your site using Pixlr.com
5 The content of the site
The pages you need
Writing your text
Photographing your products
Building trust
6 In focus: storefronts
An Amazon storefront
An eBay storefront
7 In focus: webstores
A Wix webstore
A Shopify webstore
A Big Commerce webstore
A Volusion webstore
8 In focus: WordPress
An online store with WordPress and WooCommerce
9 Running your online store
Fulfilling your orders
10 Marketing
Marketing options
11 The search engines
SEO basics
12 Social media
Social media options
13 Email marketing
Promoting your products by email
14 Increasing your sales
Website “conversion”
15 Legalities
Considerations
Resources
Glossary
Index
Acknowledgments
Copyright
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