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Index
Cover
LEADING the STARBUCKS WAY: 5 Principles for Connecting with Your Customers, Your Products, and Your People
Copyright Page
Dedication
Contents
Foreword
Acknowledgments
1. The Starbucks Connection
PRINCIPLE 1 SAVOR AND ELEVATE
2. If You Don’t Have Passion for Your Product, Why Should Your Customer?
3. From Replicable and Consistent to Magical and Unique
PRINCIPLE 2 LOVE TO BE LOVED
4. It’s a Matter of Trust and Love
5. It Must Thrive Inside to Be Experienced Outside
PRINCIPLE 3 REACH FOR COMMON GROUND
6. Assume the Universal: Serve the Unifying Truths of Humans
7. Respect, Celebrate, and Customize: Listening and Innovating to Meet Local, Regional, and Global Needs
PRINCIPLE 4 MOBILIZE THE CONNECTION
8. Growing the Connection Through Technology
9. Personal Relationships Translate: Sharing the Love from People to Products
PRINCIPLE 5 CHERISH AND CHALLENGE YOUR LEGACY
10. Honor the Past, but Don’t Be Trapped in It
11. Taking the Long View: Building Success That Lasts
12. Forging a Real Lifestyle Connection
Bibliography
Index
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