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Imperial Library
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Index
Cover
Blackwell Ancient Religions
Title Page
Copyright
Dedication
Foreword
Acknowledgements
Introduction
The Origin
The Opportunity to Emerge
Causes for Change
Accelerating Transformation
The Value Imperative
Chapter 1: Eliminate Billable Hours
Disrupt or Be Disrupted
A Broken System
The Power of Transparency
The Move to Standardized Services and Set Pricing
Value-Based Pricing
Focus on Recurring Revenue
Chapter 2: Transform into a Hybrid
Every Firm Is A Tech Firm
Meet the Demand for Digital Services
Understand Your Role in the Ecosystem
The Art of Outsourcing and Collaboration
Diversify Your Revenue Streams
Chapter 3: Think Talent and Team
Great Teams Finish First
A Players, the Draft, and Free Agency
Hire, Retain, and Advance Hybrid Professionals
Talent Evaluation and Professional Reviews
Leaders Must Lead: The LeBron James Parable
Chapter 4: Build a Scalable Infrastructure
Make Decisions That Fit Your Growth Goals
Intro to Infrastructure
The 20/20 Standard
The Realities of Costs, Funding, and Cash Flow
Agility, Mobility, and the Cloud
Chapter 5: Devise an Inbound Marketing GamePlan
The Shift to Inbound Marketing
Origins of the Inbound Marketing GamePlan
The Foundation: Brand and Website
Audiences: Segment and Prioritize
Objectives: Set Your Success Factors
SEO Tip
Measurement Tip
Influencer Tip
Branding Tip
Strategies and Tactics: Take an Integrated Approach
Sample Blog Post Abstract
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