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Imperial Library
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Index
Cover
Contents
Title
Copyright
Dedication
Preface
Acknowledgments
Part I: The Realities of Change
Chapter 1: The New Normal
When Will Things Return to Normal?
Perspective From the Iron Lady
Reframing Our Illusions
I should have Paid Attention
Moore’s Law Affects Everything
We Live in an Ocean not a Pond
Chapter 2: Faster, Better, Cheaper, Friendlier
A Hard Dose of Reality
Burn the Boats—The Customers are in Charge
Tough Customers—Tough Questions
How Customers Evaluate Your Efforts
Tools that Accelerate
John Connor Meet Baxter
Case Study: If the Government Gets it, Why Doesn’t Everyone?
Chapter 3: Good Change, Bad Change
Take this Test
The Common Factors
Defining a Good Change
Why Change Fails
Why Change is So Hard
Chapter 4: Dodos and Coyotes
In Defense of the Dodo
What’s Your Excuse?
In Praise of the Coyote
Part II: Becoming a Change Leader
Chapter 5: What Change Leaders Do
They are Driving Me Crazy!
He’s Driving Us Crazy!
Change Management and Change Leadership
Left Brain and Right Brain
What Change Leaders Do
Can You Skip Steps?
Chapter 6: Buy-In
There Was Dancing and Singing
A Long Time Coming
Fast-Forward Across Town
Two Styles—Similar Result
What is Buy-In?
When Buy-In Occurs
Not the End
Moses, Lincoln, King, and Thatcher
More than a Communication Strategy
Chapter 7: Go First
Change is Good If . . .
The Survey Says . . .
Creating Realistic Optimists
People can Change Where They are
Where You Come In
Are You There Yet?
How Did You Do?
How You Know You Aren’t There Yet
Chapter 8: Change Change
We Change When . . .
Wise Words
The Big “But”
Another Change ClichÉ
The Time Test
The Lens is as Important as the Time
AFP and MBBS
Chapter 9: Generate Creative Tension
A Universal Principle
Why We Change
Burning Platforms and Politicians
Crisis Creates Urgency
We Need to Sell Again
People Do the Same Thing
Crisis Abuse
Opportunity Pulls
Show Me the Cookie
How about Brussels Sprouts?
What Bankruptcy Taught General Motors about Urgency
Creative Tension
Chapter 10: Connect with People Where They Are
Imagine This
Comparison Shopping
Make it Real and Relevant
What We Say and What They Hear
What They Want to Hear
It Helps if They Believe You
Plant the Garden
Chapter 11: Involve Early and Often
You can Count on This
Why Involvement Doesn’t Occur
The Challenge of Involvement
When not Everyone Gets to Play
Lessons From the New Coke
Do You Believe in Empowerment?
Chapter 12: Use Resistance as Your Friend
There is Always at Least One
What We Want to Do
What We End Up Doing
And the Winner is . . .
We Aren’t Frustrated by Reasonable People
Wrap Your Mind-Set Around This
The Questions You Must Answer
Their Resistance is Well Intentioned—Now What?
Pull; Don’t Push
Seven Tactical Tips
Part III: Change Challenges
Chapter 13: When Change Isn’t a Choice
“It’s not Personal; it’s Just Business”
It Really Was Just Business
The One Thing That Matters Most
Stop Reading for a Moment
Let’s Get Personal
So What Do I Do?
Back to Business
Your Job as the Leader
The Question is, “How?”
A Quick Point on Terminating Employment
How Could You Support This?
Don’t Let Them Suck You In
It is about Leadership
Chapter 14: Change Your Culture and Change Your Results
The Best and the Rest
Why Talk about Culture in a Book about Change?
Culture: What it is and What it Isn’t
The Challenge of Culture Change
How Hard is it?
Why is it So Difficult?
Seven Imperatives
Chapter 15: Stop Spineating
How I Gained 70 Pounds
It is Behavioral Conditioning
It Works with People, Too
Spineating (Spine-Ating)
Organizational Spineating
How I Lost 50 Pounds
The Rubber Band Man
Breaking the Spineating Habit in Organizations
Where it Breaks Down
Pursue the Best Over the Easiest
Part IV: The Wrap-Up
Chapter 16: The Future and Change
No Wonder We Feel Overwhelmed
Information Does not Equal Change
Focus on What You know and can Predict
Two Enduring Truths about Successful Change
How You can Win
One Final Thought
About the Author
Index
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