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Index
Title Page
Copyright Page
Contents
Preface
1. To Blog or Not to Blog
2. From Page to Pixel: A Personal History of Science Blogging
3. How to Set Up a Science Blog
4. Using Science Art and Imagery in a Blog
5. Building an Audience for Your Blog
6. Ethical Considerations for Science Bloggers
7. The Deal with Networks
8. Indie Blogging: On Being a “Ronin”
9. Getting Interactive
10. Brevity Is the Soul of Microblogging
11. Science and the Art of Personal Storytelling
12. Using Social Media to Diversify Science
13. I’m Not Going to Tell You How to Be a Woman Science Blogger
14. Blogging as an Early Career Journalist
15. Institutional Blogging
16. Blogging as a Resource for Science Education
17. Communicating Science as a Graduate Student
18. Blogging on the Tenure Track
19. Metrics: Measuring the Success of Your Blog
20. Toot Your Own Horn: Self-Promotion in Social Media
21. Blogging at Scientific Conferences
22. Tackling the Hard Sciences
23. Blogging about Controversial Topics
24. Persuading the Unpersuadable: Deniers, Cynics, and Trolls
25. Who’s Paying? Science Blogging and Money
26. From Science Blog to Book
Afterword
Acknowledgments
Index
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