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Index
Privacy and Big Data
Preface
Conventions Used in This Book
Safari® Books Online
How to Contact Us
Acknowledgments
In Terence’s Own Words...
It’s Mary’s Turn Now...
1. The Perfect Storm
Through the Looking Glass
Welcome to the Big Data Age
From Pieces of a Puzzle to a Complete Picture: The Future Is Now
Advertising as the Big Bad Wolf
Big Brother and Big Data Around the World
At the Crossroads: Privacy versus Security and Safety
Bibliography
2. The Right to Privacy in the Digital Age
What Does Privacy Mean in the Digital Age?
Privacy in the U.S.: The Right to Be Let Alone
Privacy in Europe: Honor and Dignity
Privacy is Always Viewed through Some Sort of Prism
Privacy Without Borders
A Clash of Values
Networked Privacy: The “I” Versus the Collective “We”
Bibliography
3. The Regulators
A (Very) Brief History of “Digital” Privacy Regulation
Privacy Regulatory Models—Complimentary or Contradictory?
The U.S. Regulatory Model—A Bottom Up Approach
The Federal Trade Commission (FTC)
The Federal Communications Commission (FCC)
The Department of Commerce (Commerce)
The Department of Energy (DOE)
The Department of Health and Human Services (HHS)
The Consumer Financial Protection Bureau (CFPB)
Some Final Words on the U.S. Model
The European Union Model—A Top Down Approach
The Safe Harbor Effect
Some Final Words on the EU Model
A Quick Tour of Other Country’s Privacy Laws
Privacy Versus Security and Safety
Data Never Dies
Enlightened or Otherwise, We All Have Skin in This Game
Bibliography
4. The Players
Meet the Players
A (Very) Brief History of Online Advertising
Intellectual Property Rights, Trusted Computing, and Privacy
Pushing the Privacy Envelope All the Way to the Bank
Unprecedented Access Further Erodes Privacy Expectations
Letting the Genie Out of the Bottle
Those that Protect and Serve in the Name of Privacy
The Rising Privacy Economy
While the Players are Playing, Consumer Privacy Continues to Erode
Bibliography
5. Making Sense of It All
The Heart of the Matter: Commodity Versus Right
We Are All Connected
What Are We Willing to Give Up for Safety and Security?
The Truth About Data: Once It’s Out There, It’s Hard to Control
Coming Full Circle
Bibliography
A. Afterword
Terence’s Point of View
Mary’s Point of View
About the Authors
Copyright
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