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Index
Cover
Table of Contents
Title Page
Introduction
Lesson 1: Getting Started with Social Media Marketing
Lesson 2: Creating Your Strategic Marketing and Management Plan
Lesson 3: Social Media Marketing on Twitter
Lesson 4: Social Media Marketing on Facebook
Lesson 5: Social Media Marketing on LinkedIn
Lesson 6: Social Media Marketing on YouTube
Lesson 7: Social Media Marketing with Geolocation and Location Platforms
Lesson 8: Analysis and Calculation: Figuring Your Social ROI
Appendix: About the CD
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