Using Artificial Intelligence in Marketing by King, Katie -- Read -- Imperial Library of Trantor

Index

Cover Title Page Copyright Contents List of figures About the author Acknowledgements 01 The AI wake-up call: the strategic transition of marketing

Dispelling AI myths No brakes; no reversing AI: friend or foe for the marketer? Redefining creativity and increasing agility Continuous learning AI heatwave Epochal change Marketing’s new Holy Grail Joined up thinking Gartner: the demand for AI The Gartner Hype Cycle The power of innovative ideas versus capital Exciting chaos Changing the face of PR AI: the clever child Renouncing problem solving Privacy and personification Fear and paranoia The big questions Looking to the future Practical takeaways checklist: top 10 tips References

02 The personalization paradox: global for AI and the changing customer journey

The push and pull of marketing The changing customer journey AI marketing map 2018 Analysing the customer journey Bots as a Service Personalization Finding correlations Practical takeaways checklist: top 10 tips

03 Transformational marketing and AI in tourism: a glimpse at the Asia Pacific region

How AI is heightening customer experience in air travel The future of AI in travel Case study from tourism Japan and China forums AI is here, and it’s coming to a hotel near you soon Resisting change Hunger for AI in Asia Pacific Standing on the shoulders of giants Marketing disruption Retooling in a technological world Practical takeaways checklist: top 10 tips References

Many levels of distortion The transformational mindset Resisting change Transformation in real estate Practical takeaways checklist: top 10 tips References

The personalization paradox Are we witnessing a reversal? Dilemma for CMOs: knowing where to turn A future of self-regulation Digital workplaces Redefining the rules of restaurant management Practical takeaways checklist: top 10 tips References

Dubai and AI Venture capital: pouring money into AI Practical takeaways checklist: top 10 tips References

07 Framework for success: democratization of AI

Understanding your data Judgement and decision-making Human judgement Abdication Accountability Take advantage of what’s out there Outward looking view Unleash the potential of AI Marketing ecosystems Cultivating openness One step at a time Ten steps for AI in marketing success AI in marketing scorecard Reference

08 The new marketing paradigm: reinventing the role of marketing, ethics and transparency

The CMO’s rise to fame Reskilling for AI Customer centric value Views from the public relations industry bodies Future proofing for AI Tech, AI and tools vs skills in PR Lessening the burden of minutia Disrupting the market research sector with AI Market research in China and the UK using AI Practical takeaways checklist: top 10 tips References

Scratching the surface Farewell to dirty, dull and dangerous? Increased productivity Redundancy of human beings Rising inequality Algocracy Ethical matters What about ‘its’ rights? When does it become dangerous? Resilience Are humans ready for help by AI? Trust AI that diffuses Regulation and responsibility Exploratory phase Lack of diversity Alan Turing’s prescience How far will it go? Teaching ethics Practical takeaways checklist: top 10 tips References

Bibliography Index Backcover