[Routledge Companions 01] • The Routledge Companion to Arts Marketing

The relationship between the arts and marketing has been growing ever more complex, as the proliferation of new technologies and social media has opened up new forms of communication. This book covers the broad and involved relationship between the arts and marketing. It frames 'arts marketing' in the context of wider, related issues, such as the creative and cultural industries, cultural policy and arts funding, developments in the different art-forms and the impact of environmental forces on arts business models and markets.