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Index
Cover Half Title Routledge Companions in Business, Management and Accounting Title Page Copyright Page Table of Contents List of figures List of tables Notes on contributors Preface Part I Macro arts marketing issues
1 Postmodernism and arts marketing 2 Cultural economics and arts markets 3 Art, politics, and markets 4 Arts marketing and ethics: what you can and Kant do
Part II Artists and their managers
5 The artist as marketer and entrepreneur 6 Arts managers' career insights and their marketing implications 7 The art of marketing arts marketing to artists
Part III Arts organizational management and strategies
8 Organizational identity and marketing in the arts 9 Mission statement to mission fulfilment: the role marketing plays 10 Traditional vs. entrepreneurial marketing of arts/culture 11 Audience valuation and pricing the performing arts 12 Interactions between, and effects of, government support on fundraising and marketing efforts of nonprofit arts organizations 13 'Walk through the doors. Be our guest': how important are partnerships to enable multicultural groups to attend arts events? 14 Web strategies for engaging audiences 15 Arts marketing and Web 2.0-based audience development initiatives 16 Using social media to enhance the customer attendance experience 17 Leveraging social media to engage and retain: arts/culture organization donors, members, and volunteers
Part IV Consumption perspectives
18 Consuming the arts 19 Consumption criteria in arts marketing 20 The impact of the arts experience on audiences 21 Consumer motivation and the arts: conceptualizing a motivation-benefit model for understanding tourists as audiences 22 Membership and subscription in the performing arts: what have we learnt during the last 35 years? 23 Art collecting as personal and public practice in a digital age 24 Gaining deeper insight into audiences and artists: the use of autoethnography in arts research
Part V The marketing of specific arts
25 The books business: fifty shades of grief 26 Film marketing 27 Fine art marketing and consumption 28 Museum marketing: measuring retail performance 29 Pricing in contemporary museums: the strategic turn 30 The special challenges of marketing the arts festival 31 The fluidity of value as a social phenomenon in the visual arts market 32 The art fair as a metaphor of the art world 33 Distributing visual artworks: challenges and perspectives 34 Understanding audiences and marketing theater 35 The marketing of orchestras and symphony concerts 36 Creating the opera habit: marketing and the experience of opera
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