Brand New · Solving the Innovation Paradox · How Great Brands Invent and Launch New Products, Services, and Business Models
- Authors
- Brown, Paul B. & Maddock, G. Michael & Uriarte, Luisa C.
- Publisher
- Harcourt, Brace, Jovanavich
- ISBN
- 9780153659119
- Date
- 1975-01-28T00:00:00+00:00
- Size
- 0.96 MB
- Lang
- en