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Index
Foreword
About the Authors
Part I : Preparation and Strategy
Chapter 1 : The Innovation Paradox
A Look at the Numbers
And Then It Really Falls Apart
Where Do We Go from Here?
A Unique Process
The Brand New Strategy
Execution
Coming Up Next
Chapter 2 : Creating an Efficient and Effective Innovation Process
The Big Three: How Does Industry-Changing Innovation Happen?
Chapter 3 : Circle #1: Finding the Need
Insight First, Idea Second
Narrowing Your Focus: Segmentation
Be Insight Agnostic
“It’s a wonderful need . . . just not for us.”
When Searching for Needs, Keep These Things in Mind
Chapter 4 : Circle #2: Formulating the Idea
Beginning the Process of Ideation
Let Your Mind Diverge
Filling the Idea Out
Putting This to Work
What Would ___ Do: Utilizing Points of Departure
Converge: Distilling Concepts into Categories
Concept Development
Testing What You’ve Come up With
An Ideation Creativity 12-Step Program
Chapter 5 : Circle #3: Successfully Communicating (and Profiting from) What You Have Come Up With
A Brilliant Idea Badly Communicated Becomes a Bad Idea
Three and a Half Rules for Improving Your Communication Efforts
Use Their Words as a Springboard
Pay Attention When They Speak
Remember, Your Story May Not Be Their Story
“Huh?”—Clearly Saying What You Mean
Going Commercial (or You Will Never Make any Money If You Can’t Explain What You Have)
How to Utilize Social Media: Changing the Game for the Better
Mastering Communication
Chapter 6 : Constructing Your Innovation “Portfolio”
Diversifying Your Innovation “Investments”
The Four Classes of Innovation
How to Divide Up Your Innovation “Assets”
Tactics to Increase Your Success
Budgeting in Your Innovation “Portfolio”
Part II : Tools and Tactics
Chapter 7 : Getting Outside the Jar: How to Infuse Outside Experts into Your Innovation Process
Practical Wisdom
Integration of the Left and Right Brain of an Organization
Idea “Parents” Wanted
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