Get in the Boat

ARE YOU IN THE BOAT?

Get in the Boat addresses the #1 issue preventing companies from realizing the value of digital transformation.

Technology is an important element of any transformation—but the critical piece is the *technologist* , who bridges the gap from creation to reality. Unfortunately, many technologists are not perceived as relevant by business leaders, nor invited to participate in critical decisions.

*And their company suffers*.

This International Best Seller faces this challenge head-on, helping business leaders and technologists to have a bright future in the same boat.

Amazon Reader Reviews:

“Get in the Boat…provides a practical, comprehensive framework for how technologists can connect their work to the process and business models of their companies.”

“So rare to find a book that's not only a good read, but practical.”

“This book teaches how to rewire the way you approach your work to ensure business relevance.”