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Index
Title page
Copyright Page
Table of Contents
SECTION I. How Business Works
Chapter 1. What’s Around the Bend?
Chapter 2. The Architecture of Your Business
Chapter 3. Value Chaining
SECTION II. HOW PEOPLE WORK
Chapter 4. The Color of Business
Chapter 5. Fulfillment in Your Job
Chapter 6. CAT: Core
Chapter 7. CAT: Risk
Chapter 8. CAT: Language
Chapter 9. CAT: Motivation, Care, and Challenge
SECTION III. UNDERSTAND GREEN
Chapter 10. Business Model Canvas
Chapter 11. Risk
Chapter 12. Financial Analysis
SECTION IV. SPEAK BLUE
Chapter 13. USIM: Understand and Simplify
Chapter 14. USIM: Identify and Measure
Chapter 15. Competitive Advantage
SECTION V. ELEVATE RED
Chapter 16. Are You a Lone Wolf?
Chapter 17. What Do You Fear?
Chapter 18. Three Steps to Elevate: How to Change Your Color
Chapter 19. Three Steps to Relevant Execution
SECTION VI. COMMUNICATE RELEVANTLY
Chapter 20. Be Interested, Not Interesting
Chapter 21. Value Mapping
Chapter 22. Conclusion
Reference
Acknowledgments
About Pat and Robert
Bibliography
Backcover
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