The Science of Giving · Experimental Approaches to the Study of Charity
- Authors
- Oppenheimer, Daniel M. & Olivola, Christopher Y.
- Publisher
- Psychology Press
- Tags
- psychology , behavioral sciences , business
- ISBN
- 9781848728851
- Date
- 2010-10-21T00:00:00+00:00
- Size
- 0.63 MB
- Lang
- en
This title highlights some of the most intriguing, surprising, and enlightening experimental studies on the topic of donation behavior. Americans donate over $300 billion a year to charity, but the psychological factors that govern whether to give, and how much to give, are still not well understood.