The Science of Giving · Experimental Approaches to the Study of Charity

The Science of Giving · Experimental Approaches to the Study of Charity
Authors
Oppenheimer, Daniel M. & Olivola, Christopher Y.
Publisher
Psychology Press
Tags
psychology , behavioral sciences , business
ISBN
9781848728851
Date
2010-10-21T00:00:00+00:00
Size
0.63 MB
Lang
en
Downloaded: 22 times

This title highlights some of the most intriguing, surprising, and enlightening experimental studies on the topic of donation behavior. Americans donate over $300 billion a year to charity, but the psychological factors that govern whether to give, and how much to give, are still not well understood.