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Index
Acknowledgments
About the Editors
Contributors
Introduction
SECTION I THE VALUE OF GIVING
1 Feeling Good About Giving: The Benefits (and Costs) of Self-Interested Charitable Behavior
2 A Model of the Value of Giving to Others Compared to the Value of Having More for Oneself: Implications for Fundraisers Seeking to Maximize Donor Satisfaction
3 Precommitment to Charity
4 When Noble Means Hinder Noble Ends: The Benefits and Costs of a Preference for Martyrdom in Altruism
SECTION II THE IMPACT OF SOCIAL FACTORS
5 Social Influences in Giving: Field Experiments in Public Radio
6 How Social Norms, Price, and Scrutiny Influence Donation Behavior: Evidence From Four Natural Field Experiments
7 The Norm of Self-Interest: Implications for Charitable Giving
8 The Identifiable Victim Effect: Causes and Boundary Conditions
SECTION III THE ROLE OF EMOTIONS
9 Sympathy Biases and Sympathy Appeals: Reducing Social Distance to Boost Charitable Contributions
10 Affective Motivations to Help Others: A Two-Stage Model of Donation Decisions
11 Donate Different: External and Internal Influences on Emotion-Based Donation Decisions
SECTION IV OTHER IMPORTANT INFLUENCES ON CHARITABLE GIVING
12 The Benefits of Asking for Time
13 Heuristics and Biases in Charity
14 The Critical Link Between Tangibility and Generosity
Index
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