Brand Identity Essentials

Brand Identity Essentials
Authors
Budelmann, Kevin
Publisher
Rockport Publishers
Tags
business , reference
Date
2010-10-01T00:00:00+00:00
Size
48.07 MB
Lang
en
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This book is the fourth book in the Essential series following Layout Essentials , Typography Essentials , and Packaging Essentials. It outlines and demonstrates basic logo and branding design guidelines and rules through 100 principles including the elements of a successful graphic identity, identity programs and brand identity, and all the various strategies and elements involved.