Writing a Business Plan, 2e (Michael Truesdale's Library)

Whether you seek financial backing or board consent, this bestseller gives you the critical knowledge you need to get the go-ahead. Written by a seasoned practitioner with years of experience in both writing evaluating business plans for funding, you'll formulate a coherent, consistent convincing plan with your backer's needs in mind. Follow its guidance and your plan will have every chance of winning the backing you need.