Writing a Business Plan, 2e (Michael Truesdale's Library) by Evans, Vaughan -- Read -- Imperial Library of Trantor

Index

Cover Title Contents About the author Preface Introduction part 1 Preparing your plan

1 Essential preparation

Result Need Preparation A plan for SMEs

part 2 Writing your plan

2 The business

Background Business mix by segment Segmentation in a start-up

3 Market demand

Market size Market growth Market demand for a start-up Market demand risks and opportunities

4 Competition

Your competitors Competitive intensity Competition in a start-up Industry competition risks and opportunities

5 Strategy

Competitive position Strategy Strategy in a start-up Strategic risks and opportunities

6 Resources

Management Marketing Operations and capital expenditure Resource risks and opportunities

7 Financials and forecasts

Historic financials Market-driven sales forecasts Competition-driven margin forecasts Funding the plan Full financial forecasts Forecasts in a start-up Financial risks and opportunities

8 Risk, opportunity and sensitivity

Meet the Suns and Clouds chart What the suns and clouds tell you Sensitivity testing

9 Conclusion

Conclusion Executive summary Investment highlights

part 3 Using your plan

10 Pitching your plan

Focusing the content Using PowerPoint Delivering the message

11 Setting targets

Choosing key performance indicators Setting milestones

12 Performing to plan

Monitoring your plan Appraising managerial performance Evaluating your plan

Epilogue: Beware these characters! Appendices

Appendix A: Deriving competitive position Appendix B: Structured interviewing of customers Appendix C: Alternative sources of funding Appendix D: An example business plan Appendix E: Further reading

Index Endorsement Imprint