Beginning Flash®, Flex®, and AIR® Development for Mobile Devices

A unique behind-the-scenes look at what makes an application succeed in the App StoreWith this invaluable book, Tyson McCann offers a non-technical look at all aspects of the iPhone application development landscape and gets to the core of what makes a popular--and profitable--application. From knowing your customer to to launching a successful app, and everything in between, this must-have guide navigates such topics as developing a concept, analyzing the competition, considerations before the launch, marketing, building a community, and maintaining market share... to name a few.

Coverage includes: Setting Your Goals, Costs, and ExpectationsResearching the App Store MarketKnowing Your CustomerPlotting the Stages of DevelopmentGuidelines and Expectations for Developing Your AppCreating Free and Freemium AppsCreating Paid and Premium AppsAdopting Apple's ApproachRiding the Social Networking WaveFeedback, Maintaining, and Scaling

Open the vault to App Store success with this indispensable guide