Goldilocks on Management · 27 Revisionists Fairy Tales for Serious Managers

- Authors
- Mayer, Gloria Gilbert & Mayer, Thomas
- Publisher
- Amacom
- Tags
- test , business , classics
- ISBN
- 9780814404812
- Date
- 1999-08-31T00:00:00+00:00
- Size
- 0.93 MB
- Lang
- en
Fairy tales have been handed down from generation to generation, from culture to culture. This volume creates a whole new audience for these magical, entertaining tales - businesspeople. It revises classic fairy tales to reveal the illuminating management principles they contain. Readers will learn sales and negotiation strategies from Goldilocks herself; how to handle consultants from the Pied Piper; rumour control techniques from Chicken Little; and more. Each fairy tale is followed by a business lesson, applications of the tale for serious managers, and a case study that parallels the story.