Epic Content Marketing

Epic Content Marketing
Authors
Pulizzi, Joe
Publisher
McGraw-Hill Education
Tags
business , writing , reference
ISBN
9780071819916
Date
2013-09-27T00:00:00+00:00
Size
15.28 MB
Lang
en
Downloaded: 60 times

Reach more customers than ever with TARGETED CONTENT

Epic Content Marketing helps you develop strategies that seize the competitive edge by creating messages and “stories” tailored for instant, widespread distribution on social media, Google, and the mainstream press. It provides a step-by-step plan for developing powerful content that resonates with customers and describes best practices for social media sharing and search engine discoverability.

Joe Pulizzi is a content marketing strategist, speaker and founder of the Content Marketing Institute, which runs the largest physical content marketing event in North America, Content Marketing World.