Epic Content Marketing by Pulizzi, Joe -- Read -- Imperial Library of Trantor

Index

Cover EPIC CONTENT MARKETING: HOW TO TELL A DIFFERENT STORY, BREAK THROUGH THE CLUTTER, AND WIN MORE CUSTOMERS BY MARKETING LESS Copyright Page Dedication CONTENTS Foreword Acknowledgments Introduction PART I Content Marketing—There and Back Again

CHAPTER 1 What Is Content Marketing? CHAPTER 2 The History of Content Marketing CHAPTER 3 Why Content Marketing? CHAPTER 4 The Business Model of Content Marketing CHAPTER 5 The Business Case for Content Marketing CHAPTER 6 Tomorrow’s Media Companies

PART II Defining Your Content Niche and Strategy

CHAPTER 7 More Right or Less Right CHAPTER 8 What Is Epic Content Marketing? CHAPTER 9 The Goal of Subscription CHAPTER 10 The Audience Persona CHAPTER 11 Defining the Engagement Cycle CHAPTER 12 Defining Your Content Niche CHAPTER 13 The Content Marketing Mission Statement

PART III Managing the Content Process

CHAPTER 14 Building Your Editorial Calendar CHAPTER 15 Managing the Content Creation Process CHAPTER 16 Content Types CHAPTER 17 Finding Your Content Assets CHAPTER 18 Extracting Content from Employees CHAPTER 19 The Content Platform CHAPTER 20 The Content Channel Plan in Action

PART IV Marketing Your Stories

PART V Making Content Work

Index