Leading Through Uncertainty

Since 2007, the country and financial sector have faced an extraordinary economic crisis. Countless banks have failed and many more continue to struggle. However, Umpqua Bank has emerged from the crisis stronger than before. Drawing on Umpqua's unique culture and approach to leadership, " Leading for Success" shows business leaders in any industry how to build successful companies in even the most challenging times.

Chapters include: It's a Different World: A new set of principles that will help leaders prepare themselves and their people to capitalize on the tremendous opportunities that are possible as we emerge from the recent economic crisis.The Truth, Nothing But The Truth: Why the truth demonstrates respect and inspires trust.Motivate Inspire: The essence of leadership.Control Uncertainty: Worry about the things you can control and prepare for what you can't.Revolutions Panics: How do we react to more and faster change without panic, rather finding a long-term perspective?Value of a Value Proposition: How do you compete? Is it on price or something more?It's All About Your Customers: What are you doing to set yourself apart?Reputation Counts: How to become a unique organizations within your industryProblems The Healing Process: How to get a problem on the table and deal with it so the healing process can begin.Create Buzz: Traditional advertising is dead. So how do you get other people to spread the word about your company for you?Leverage Your Assets: Sell it, shut it, or scale it.Be Available Understand the power of a flat organization and listen to your customers and your people.Pay Attention to the Details: Keep Sweating the Small Stuff

While it's impossible to predict exactly what the next 10 years will look like, there is no doubt they will be an era of rapid change, presenting extraordinary opportunities for innovation and growth - and challenging business leaders to lead differently. Applying the lessons in "Leading for Success "will help any leaders at any level to help his or her team leverage the opportunities ahead.