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Index
Cover Contents Title Copyright Dedication Foreword Introduction: The Great Uncertainty Part 1: Leading Yourself
Chapter 1: The New Normal
A World in Flux Change the Game Be Agile—You Can’t Stand Still Relentless Progress is the Key Deal with It
Chapter 2: The Truth, Nothing But the Truth
Why I Tell the Truth Being Truthful with Yourself
Chapter 3: Problems and the Healing Process
The State of Denial Timing is Everything Encourage Your People to Step Up
Chapter 4: Control and Uncertainty
Managing the Risk Element Worry About What You Can Control Two Aspects of A Leader’s Job: Controllable Results and Uncertainty Black and White: Making Decisions Easy Do Your Best, Get Input, and Remember—It’s Just a Number!
Chapter 5: Exercise Your Intuition
Intuition and Customer Relations Listen and Act Know When to Act When You Trust Your Intuition, Opportunities Follow Regular Practice Will Strengthen Your Intuition
Part 2: Leading Your Organization
Chapter 6: Be Really Good at the Basics
Company Standards and Ethics Core Values of the Leadership Team Believe in Yourself
Chapter 7: The Value of a Value Proposition
Price is a Death Spiral Living Your Value Proposition Creating Your Value Proposition Communicating Your Value Proposition Nurturing Your Value Proposition
Chapter 8: Be Available
Keep Your Organization Flat Be Available to Everyone: Associates, Customers, Suppliers, and the Public How Else Can You Lead in Difficult Times? Be Confident; Be Real
Chapter 9: Motivate and Inspire
Sincerity, Trust, and Passion The Value of People in Uncertain Times The Value of Team Players An Infrastructure for Motivating Our People
Chapter 10: Leverage Your Assets
Leveraging Technology Businesses are More Efficient Because They Have to Be to Survive Learn to Make 1 + 1 = 4
Part 3: Leading the Way
Chapter 11: Reputation Counts
Occupy Umpqua No Chipped Paint Ripples on a Pond
Chapter 12: Create Buzz (But Manage Crisis)
In Today’s Noisy World, Buzz is Critical Rumors Start Fast (and Bad News Spreads Faster) You are Best at Delivering Your Message Corny is (Very) Good Power of the Unexpected
Chapter 13: Build Momentum
Know When to Hit the Gas, and When to Slow Down With Uncertain Times Come Great Opportunities Bring in Incremental Resources to Build Momentum
Chapter 14: Practice Incremental Evolution
Sustaining a Competitive Gap Study Industries Outside Your Own Easier to Do in Good Times Than in Bad
Conclusion: Lead On Acknowledgments About the Authors More from Wiley Index
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