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Index
Cover
Contents
Title
Copyright
Dedication
Foreword
Introduction: The Great Uncertainty
Part 1: Leading Yourself
Chapter 1: The New Normal
A World in Flux
Change the Game
Be Agile—You Can’t Stand Still
Relentless Progress is the Key
Deal with It
Chapter 2: The Truth, Nothing But the Truth
Why I Tell the Truth
Being Truthful with Yourself
Chapter 3: Problems and the Healing Process
The State of Denial
Timing is Everything
Encourage Your People to Step Up
Chapter 4: Control and Uncertainty
Managing the Risk Element
Worry About What You Can Control
Two Aspects of A Leader’s Job: Controllable Results and Uncertainty
Black and White: Making Decisions Easy
Do Your Best, Get Input, and Remember—It’s Just a Number!
Chapter 5: Exercise Your Intuition
Intuition and Customer Relations
Listen and Act
Know When to Act
When You Trust Your Intuition, Opportunities Follow
Regular Practice Will Strengthen Your Intuition
Part 2: Leading Your Organization
Chapter 6: Be Really Good at the Basics
Company Standards and Ethics
Core Values of the Leadership Team
Believe in Yourself
Chapter 7: The Value of a Value Proposition
Price is a Death Spiral
Living Your Value Proposition
Creating Your Value Proposition
Communicating Your Value Proposition
Nurturing Your Value Proposition
Chapter 8: Be Available
Keep Your Organization Flat
Be Available to Everyone: Associates, Customers, Suppliers, and the Public
How Else Can You Lead in Difficult Times?
Be Confident; Be Real
Chapter 9: Motivate and Inspire
Sincerity, Trust, and Passion
The Value of People in Uncertain Times
The Value of Team Players
An Infrastructure for Motivating Our People
Chapter 10: Leverage Your Assets
Leveraging Technology
Businesses are More Efficient Because They Have to Be to Survive
Learn to Make 1 + 1 = 4
Part 3: Leading the Way
Chapter 11: Reputation Counts
Occupy Umpqua
No Chipped Paint
Ripples on a Pond
Chapter 12: Create Buzz (But Manage Crisis)
In Today’s Noisy World, Buzz is Critical
Rumors Start Fast (and Bad News Spreads Faster)
You are Best at Delivering Your Message
Corny is (Very) Good
Power of the Unexpected
Chapter 13: Build Momentum
Know When to Hit the Gas, and When to Slow Down
With Uncertain Times Come Great Opportunities
Bring in Incremental Resources to Build Momentum
Chapter 14: Practice Incremental Evolution
Sustaining a Competitive Gap
Study Industries Outside Your Own
Easier to Do in Good Times Than in Bad
Conclusion: Lead On
Acknowledgments
About the Authors
More from Wiley
Index
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