The SAGE Handbook of Persuasion
- Authors
- Dillard, James Price & Shen, Lijiang
- Publisher
- Sage Publications, Inc
- ISBN
- 9781412983136
- Date
- 2012-09-19T00:00:00+00:00
- Size
- 1.18 MB
- Lang
- en
The Second Edition of The SAGE Handbook of Persuasion: Developments in Theory and Practice provides readers with logical, comprehensive summaries of research in a wide range of areas related to persuasion. From a topical standpoint, this handbook takes an interdisciplinary approach, covering issues that will be of interest to interpersonal and mass communication researchers as well as to psychologists and public health practitioners.