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Index
Dedication
Title
Copyright
Contents
PART I. FUNDAMENTAL ISSUES
1. Persuasion in the Rhetorical Tradition
2. The Effects of Message Features: Content, Structure, and Style
3. Media Influence as Persuasion
4. Outcomes of Persuasion: Behavioral, Cognitive, and Social
5. On Being Persuaded: Some Basic Distinctions
PART II. THEORIES, PERSPECTIVES, AND TRADITIONS
6. Discrepancy Models of Belief Change
7. Functional Attitude Theory
8. Reasoned Action Theory: Persuasion as Belief-Based Behavior Change
9. The Elaboration Likelihood Model
10. Affect and Persuasion
11. Reactance Theory and Persuasion
12. Fear Appeals
13. Narrative Persuasion
14. Inoculation Theory
15. Supportive and Persuasive Communication: Theoretical Intersections
PART III. CONTEXTS, SETTINGS, AND APPLICATIONS
16. Political Persuasion
17. Persuasive Strategies in Health Campaigns
18. The Siren’s Call: Mass Media and Drug Prevention
19. Persuasion in the Marketplace: How Theories of Persuasion Apply to Marketing and Advertising
20. Persuasion in the Legal Setting
21. Persuading in the Small Group Context
22. When Presumed Influence Turns Real: An Indirect Route of Media Influence
23. How Does Technology Persuade? Theoretical Mechanisms for Persuasive Technologies
Author Index
Subject Index
About the Authors
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