The Secrets of Consulting

If you are a consultant, ever use one, or want to be one, this book will show you how to succeed.With wit, charm, humor, and wisdom, Gerald M. Weinberg shows you exactly how to become a more effective consultant. He reveals specific techniques and strategies that really work.

Through the use of vividly memorable rules, laws, and principles -- such as The Law of Raspberry Jam, The Potato Chip Principle, and Lessons from the Farm -- the author shows you how to

-- price and market your services

-- avoid traps and find alternative approaches

-- keep ahead of your clients

-- create a special "consultant's survival kit"

-- trade improvement for perfection

-- negotiate in difficult situations

-- measure your effectiveness

-- be yourself

You will also find straightforward advice on marketing your services, including how to

-- find clients

-- get needed exposure

-- set just-right fees

-- gain trust

The Secrets of Consulting -- techniques, strategies, and first-hand experiences -- all that you'll need to set up, run, and be successful at your own consulting business.