REAL · A Path to Passion, Purpose, and Profits in Real Estate

Not your ordinary book on Real Estate. It's a book about Life, People, Health, Rejuvenation and Habits. Contributions by Real Estate's Most Influential Leaders:

Spencer Rascoff - CEO, Zillow

Pete Flint - CEO, Trulia

Sherry Chris - CEO, Better Homes & Gardens

Krisstina Wise - CEO, Good Life

Marc Davison - Partner, 1000watt

Dave Crumby - CEO, realvolve

Austin Allison - CEO, dotloop

Lisa Archer - Co-founder, Geeky Girls

Matt Beall - Broker, Hawaii Life Real Estate

Vanessa Bergmark - Partner, Red Oak Realty

Kim Colaprete - Founder, Team Diva

Nobu Hata - NAR Director

Dottie Herman - CEO, Douglas Elliman Real Estate

Tina Mak - Broker, Coldwell Banker

Michael McClure - CEO, VerifiedAgent.com

Kelly Mitchell - Founder, Agent Caffeine

Tara-Nicholle Nelson - Founder, REThink

Marc Siden - CEO, Onboard Informatics

Kendyl Young - Owner, Diggs

Foreword by: Michele Serro - Founder, Doorsteps

Artwork by: Joey Roth

Most Real Estate Books fall short. REAL goes beyond mere tactics and strategies to focus on the core of what really matters - You. With featured stories from Real Estate's Thought Leaders including Marc Davison, Spencer Rascoff, Sherry Chris, Krisstina Wise and many more. If building a real estate business that lasts is important to you - this is a book you surely won't want to miss!

Build to Last

What stalls most agents from building sustainable businesses is the misconception that getting from point A to objective B will require more energy, skill, and time than we have. So we revert to short-cuts. But the truth is big problems are rarely solved with big solutions, but by a sequence of small solutions, sometimes over weeks, months, years, and sometimes over decades.

It's About YOU

A minimalist approach to marketing

How to serve from the inside out

Why Habits are more vital than goals

How to cycle your energy and interest

Why Authenticity matters more than Salesmanship

Chase the Passion - Not the Money

Why People - are your REAL portfolio

Truth about Happiness and Money

Health - Building a Sustainable You

Practice - You are what you do

Why Real Estate Craftsman will take over