Contents

Preface

Acknowledgments

1. Libraries and Marketing with Technology

Anita R. Dryden, Briddle Law Library, University of Pennsylvania

2. Using Facebook to Market Libraries

Mindy Tomlin, University of Texas at Tyler

3. Using Wikis to Market Services and Resources

Megan Kocher, University of Minnesota

4. Using Video-Sharing Sites to Market Your Library

Katie Buehner, University of Houston Libraries

5. Outreach and Marketing Using Pinterest

Shae Martinez, Texas Health Presbyterian Hospital Dallas, Medical Library

Joyce McFadden, Baylor Health Sciences Library

6. Marketing Libraries with Google+

Amy West, University of Minnesota

7. Foursquare: A New Marketing Tool

Anne Rauh, Syracuse University

Carolyn Rauber, University of Minnesota, Twin Cities

8. Using Blogs to Market Library Services and Resources

Carrie Moore, Julia Stringfellow, Amy Vecchione, and

Memo Cordova, Boise State University

9. QR Codes and Libraries

Janet Hack, Hoover Library, McDaniel College

Ilana Kingsley, University of Alaska Fairbanks

10. Twitter as a Marketing Tool for Libraries

Laura Carscaddon, Georgia State University

Kimberly Chapman, University of Arizona

About the Editor and Contributors

Index