Figure 1.1 “This is a Turing Machine implemented in Conway’s Game of Life.” Designed by Paul Rendell.
Figure 1.2 Norbert Wiener and his “moth” circa 1950. Alfred Eisenstaedt / The LIFE Picture Collection / Getty Images.
Figure 2.1 Siri playing up its human affect.
Figure 2.2 Insert to the Encyclopédie, a disruptive knowledge ontology.
Figure 2.3 “Search Story,” an ad for Google Search.
Figure 3.1 “Do You Know When You Were Hooked? Netflix Does.”
Figure 3.2 Netflix European Spoiler Foiler campaign for Breaking Bad, 2013.
Figure 3.3 The atomized ideal of Netflix’s abstraction aesthetic.
Figure 3.4 Screenshot of House of Cards opening credits: a city devoid of people.
Figure 4.1 Cow Clicker screenshot.
Figure 4.2 The cartoon maps Uber provides for its drivers and passengers via the Google Play Store.
Figure 4.3 Uber’s homepage offers a message of simultaneous elitism and equality (image from July 2014).
Figure 4.4 Lyft advertising takes a very different tack from Uber.
Figure 4.5 Amazon Mechanical Turk Interface for Managing Workers.
Figure 4.6 An engraving of the Turk from Karl Gottlieb von Windisch’s 1784 book Inanimate Reason.
Figure 5.1 The blockchain, a system for transparent, public accounting of Bitcoin transactions.
Figure 6.1 Vannevar Bush’s Memex.

Guide