Contents
Cover
Title Page
Copyright
Dedication
Upstart
Introduction
PART I: SIDE PROJECTS
CHAPTER 1: THE TROUGH OF SORROW
The Early Years of Airbnb
CHAPTER 2: JAM SESSIONS
The Early Years of Uber
CHAPTER 3: THE NONSTARTERS
SeamlessWeb, Taxi Magic, Cabulous, Couchsurfing, Zimride
CHAPTER 4: THE GROWTH HACKER
How Airbnb Took Off
CHAPTER 5: BLOOD, SWEAT, AND RAMEN
How Uber Conquered San Francisco
PART II: EMPIRE BUILDING
CHAPTER 6: THE WARTIME CEO
Airbnb Fights on Two Fronts
CHAPTER 7: THE PLAYBOOK
Uber’s Expansion Begins
CHAPTER 8: TRAVIS’S LAW
The Rise of Ridesharing
CHAPTER 9: TOO BIG TO REGULATE
Airbnb’s Fight in New York City
PART III: THE TRIAL OF THE UPSTARTS
CHAPTER 10: GOD VIEW
Uber’s Rough Ride
CHAPTER 11: ESCAPE VELOCITY
Fights and Fables with Airbnb
CHAPTER 12: GLOBAL MEGA-UNICORN DEATH MATCH!
Uber versus the World
Epilogue
Photos
Acknowledgments
About the Author
Also by Brad Stone
Notes
Newsletters
Navigation
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