Contents

  1. Cover
  2. Title Page
  3. Copyright
  4. Dedication
  5. Upstart
  6. Introduction
  7. PART I: SIDE PROJECTS
    1. CHAPTER 1: THE TROUGH OF SORROW
      The Early Years of Airbnb
    2. CHAPTER 2: JAM SESSIONS
      The Early Years of Uber
    3. CHAPTER 3: THE NONSTARTERS
      SeamlessWeb, Taxi Magic, Cabulous, Couchsurfing, Zimride
    4. CHAPTER 4: THE GROWTH HACKER
      How Airbnb Took Off
    5. CHAPTER 5: BLOOD, SWEAT, AND RAMEN
      How Uber Conquered San Francisco
  8. PART II: EMPIRE BUILDING
    1. CHAPTER 6: THE WARTIME CEO
      Airbnb Fights on Two Fronts
    2. CHAPTER 7: THE PLAYBOOK
      Uber’s Expansion Begins
    3. CHAPTER 8: TRAVIS’S LAW
      The Rise of Ridesharing
    4. CHAPTER 9: TOO BIG TO REGULATE
      Airbnb’s Fight in New York City
  9. PART III: THE TRIAL OF THE UPSTARTS
    1. CHAPTER 10: GOD VIEW
      Uber’s Rough Ride
    2. CHAPTER 11: ESCAPE VELOCITY
      Fights and Fables with Airbnb
    3. CHAPTER 12: GLOBAL MEGA-UNICORN DEATH MATCH!
      Uber versus the World
  10. Epilogue
  11. Photos
  12. Acknowledgments
  13. About the Author
  14. Also by Brad Stone
  15. Notes
  16. Newsletters

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