CONTENTS
A NOTE FROM THE AUTHORS
INTRODUCTION
Who should read this?
Inventing something extraordinary for your organization
The power of context
Context is decisive
Summary
“The Magnificent Seven”
Note
Shift 1 LETTING GO OF THE PAST
Lead from the future
Avoid normalizing
How to let go of the past
What can we learn from this?
Shift 2 DEVELOPING BREAKTHROUGH AMBITION
Achieve breakthroughs: go beyond predictable
Make breakthrough commitments
Declare the breakthrough ambition
How to develop breakthrough ambition
Shift 3 CREATING A BOLD NEW VISION OF THE FUTURE
A vision and a mission?
Remember delivery AND content: It’s what you say AND the way you say it
Use burning platforms
Creating the future
Understand the power of emotion
How to create a bold new future
Notes
Shift 4 ENGAGING THE PLAYERS IN THE BOLD NEW FUTURE
Create the new state – and stay there
Recipes for engagement
How to engage players in the bold new future
Shift 5 CUT TING THROUGH THE DNA
Discover the unconscious DNA
Break unconscious addictions
Unconscious DNA is critical
How to cut through the DNA
Handle structural challenges
Note
Shift 6 KEEPING THE ORGANIZATION FUTURE-FOCUSED
Know the power of conversation
Make strong commitments
Shift 7 GAINING ENERGY FROM SETBACKS
Stopping setbacks from limiting results
Shift your attention
How to gain energy from setbacks
SUMMARY
FINAL THOUGHTS
ABOUT THE AUTHORS
ACKNOWLEDGEMENTS
THE EXTRAORDINARY PEOPLE CLUB …
EULA
Guide
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