Contents
Who Puts the “Specialty” in Specialty Food?
The Current State of Small Business in America
The Small Business Administration (SBA)
Service Corps of Retired Executives (SCORE)
The Specialty Food Industry as a Whole
You Like to Eat but Is this Business Right for You?
Small-Business Personality Traits
Kitchen Debauchery Jams and Jellies
Pass the Salt and Pepper: Business Basics
You’ve Been Chopped!: Market Research
The Specialty Food Association
The Necessary Ingredient: Financing
The Components of a Successful Business Plan
Buying Equipment and Inventory
Home Is Where the Stove Is: Location
Supplies for Your Homebased Food Business
Chef, Sous-Chef, and Kitchen Help: Employees
How to Not Cook the Books: Accounting
When “To Market” Means Something Else
Networking to Business Success
The Ins and Outs of Advertising
The Small but Mighty Business Card
Retaining Customers through Top-Notch Customer Service
Traditional Media with a Digital Twist