Contents

List of Illustrations

List of Tables

Preface

Acknowledgments

Introduction

  1The Economic Approach to the Study of Wine

  2The Wine Product

  3Wine Sensory Characteristics

  4Grape Growing

  5Grape Markets and Supply Cycles

  6Wine Production

  7Bulk Wine, Private-Label Wine, and Wine Alcohol

  8Wine Distribution and Government Regulation

  9The Wine Firm

10Wine-Firm Behavior

11The Wine Consumer and Demand

12The Wine Consumer, Quality, and Price

13The Globalization of Wine

Conclusion

Notes

References

Index